The main objective of the paper is to conduct market and problem analysis for Connors Café Bar in Luton. In this way, the paper will include the market analysis frameworks and relevant marketing theories with respect to Connors Café Bar. The market analysis will include the internal and external analysis frameworks. Moreover, the paper will propose the solutions and give suggestions considering the problem identified with the market analysis.
Connors Café Bar
Internal analysis
SWOT analysis
Strength
The Connors Café is at the Hat Factory that provides its customers with fresh lunch menu of homemade food and quality. All the resources of the food are locally sourced. The main focus of Connors is mainly on fresh ingredients, which put together …show more content…
Connor’s food goes with light snack with filling of cooked material as it offers the products to satisfy the needs of the customer to have a freshly homemade food. The beverages include coffee, tea, beers, wines, ciders, milkshakes, cocktails and soft drinks. On the other hand, in kid’s menu, proper attention of Connor’s specialist can be seen on the plate of the kid’s dishes that is according to the child’s portion size (Luton Culture, 2015).
The Market
It is noted that cafés and bars are suffering from the challenging economic climate in UK that resulting in customers, which seeks to economise the possibility. It reduced consumers that willingness to impulse purchases in cafés with some special offers that resulted in socialising at home when cafés prepare their food and coffee at home (Consumer Food service, 2015).
Promotion
The hat factory itself has a broad platform of promoting Connors Café since Hat factory also has its business of comedy bar, creative business offices, and hat factory itself. So during every event of hat factory, they also promote its business of café (Luton Culture, 2015).
Pricing
The pricing of the all menus of Connors is quite affordable as anyone can come and enjoy the taste of homemade food. Connors does not follow any specific pricing strategy but it considers the food along with its taste (Lloyd and Payne, 2012).
Problem …show more content…
According to (Luton Culture, 2015) it is noted that in coming Christmas eve, Connors will not open their café; moreover, they will close their café from 24th of December, 2015 and will resume its operation on 4th January, 2016. Therefore, anyone can say that these are peak season of sales and if Connor is running away from being popular among customers then definitely Connors will lose its loyal customers too.
Hence, the main problem is off days and closing timings of café. Although, from June, Connors has been opened for dinner; but only for two nights of week that are Thursday night and Friday night till 10 pm. This practice needs to be changed by Connors to get more sales specifically in peak season and rush hour of entire day and
Connors Café Bar
Internal analysis
SWOT analysis
Strength
The Connors Café is at the Hat Factory that provides its customers with fresh lunch menu of homemade food and quality. All the resources of the food are locally sourced. The main focus of Connors is mainly on fresh ingredients, which put together …show more content…
Connor’s food goes with light snack with filling of cooked material as it offers the products to satisfy the needs of the customer to have a freshly homemade food. The beverages include coffee, tea, beers, wines, ciders, milkshakes, cocktails and soft drinks. On the other hand, in kid’s menu, proper attention of Connor’s specialist can be seen on the plate of the kid’s dishes that is according to the child’s portion size (Luton Culture, 2015).
The Market
It is noted that cafés and bars are suffering from the challenging economic climate in UK that resulting in customers, which seeks to economise the possibility. It reduced consumers that willingness to impulse purchases in cafés with some special offers that resulted in socialising at home when cafés prepare their food and coffee at home (Consumer Food service, 2015).
Promotion
The hat factory itself has a broad platform of promoting Connors Café since Hat factory also has its business of comedy bar, creative business offices, and hat factory itself. So during every event of hat factory, they also promote its business of café (Luton Culture, 2015).
Pricing
The pricing of the all menus of Connors is quite affordable as anyone can come and enjoy the taste of homemade food. Connors does not follow any specific pricing strategy but it considers the food along with its taste (Lloyd and Payne, 2012).
Problem …show more content…
According to (Luton Culture, 2015) it is noted that in coming Christmas eve, Connors will not open their café; moreover, they will close their café from 24th of December, 2015 and will resume its operation on 4th January, 2016. Therefore, anyone can say that these are peak season of sales and if Connor is running away from being popular among customers then definitely Connors will lose its loyal customers too.
Hence, the main problem is off days and closing timings of café. Although, from June, Connors has been opened for dinner; but only for two nights of week that are Thursday night and Friday night till 10 pm. This practice needs to be changed by Connors to get more sales specifically in peak season and rush hour of entire day and