Objectives
As a new competitor in the lighting market we need to make a strong entrance into the market with clear objectives to guide us to success. The Drift Light being a new product to the market needs marketing objectives to ensure consumer knowledge of the product and financial objectives to facilitate further product and expansion of the product. Action programs
Product
The Drift Light is a modern twist on the standard light bulb. It is a new advancement in lighting technology and a new type of sleep aid. The Drift Light produces a warm light that is indistinguishable from 40W incandescent light bulbs but only uses 7W of electricity. As well as being an eco-friendly, long living bulb it has two new auto dim functions that can be used as a sleep aid, night light, mood setting and security. It has a plastic diffuser and aluminium heat sink which help to improve the quality of the product. There is a one year warranty on the Drift Light to demonstrate to customers that this is a high quality product. Customers will buy the Drift Light bulb in a small box with blue and white labeling with a large picture of the bulb on the front and basic information describing the details of the product on the side. This is consistent with current packaging in the market therefore increasing the …show more content…
Promotion success in the first year will determine whether or not the Drift Light becomes a successful product in the New Zealand market. In order to achieve success with the Drift Light a promotion plan has been put together aiming to reach the largest proportion of our target market possible. Our promotion for the Drift Light includes an advertising campaign, public relations exercises and surveying consumer. By using these promotion tools we will further develop consumer knowledge about the Drift Light and create a positive associations with the Drift Light brand and strengthen our consumer/brand
As a new competitor in the lighting market we need to make a strong entrance into the market with clear objectives to guide us to success. The Drift Light being a new product to the market needs marketing objectives to ensure consumer knowledge of the product and financial objectives to facilitate further product and expansion of the product. Action programs
Product
The Drift Light is a modern twist on the standard light bulb. It is a new advancement in lighting technology and a new type of sleep aid. The Drift Light produces a warm light that is indistinguishable from 40W incandescent light bulbs but only uses 7W of electricity. As well as being an eco-friendly, long living bulb it has two new auto dim functions that can be used as a sleep aid, night light, mood setting and security. It has a plastic diffuser and aluminium heat sink which help to improve the quality of the product. There is a one year warranty on the Drift Light to demonstrate to customers that this is a high quality product. Customers will buy the Drift Light bulb in a small box with blue and white labeling with a large picture of the bulb on the front and basic information describing the details of the product on the side. This is consistent with current packaging in the market therefore increasing the …show more content…
Promotion success in the first year will determine whether or not the Drift Light becomes a successful product in the New Zealand market. In order to achieve success with the Drift Light a promotion plan has been put together aiming to reach the largest proportion of our target market possible. Our promotion for the Drift Light includes an advertising campaign, public relations exercises and surveying consumer. By using these promotion tools we will further develop consumer knowledge about the Drift Light and create a positive associations with the Drift Light brand and strengthen our consumer/brand