Nowadays instead of college strongly promoting their academic programs, they adamantly advertise sport fields, well-appointed dorm rooms, as well as extracurricular and social activities. This shift in collegiate importance, has fed into Edmundson’s conception of students no longer caring for a traditional education that is based upon academics. Universities have now turned to energetic promotional strategies to fill the empty chairs, subsequently leading colleges become a buyer’s market. (Edmundson 396). Edmundson interpreted that this entailed colleges creating a more comfortable and less challenging environment where there is a greater sense of ease and amenity. This concept also ties into how Edmundson believes that college students are entitled as well as privileged consumers as they treat colleges as though it is a
Nowadays instead of college strongly promoting their academic programs, they adamantly advertise sport fields, well-appointed dorm rooms, as well as extracurricular and social activities. This shift in collegiate importance, has fed into Edmundson’s conception of students no longer caring for a traditional education that is based upon academics. Universities have now turned to energetic promotional strategies to fill the empty chairs, subsequently leading colleges become a buyer’s market. (Edmundson 396). Edmundson interpreted that this entailed colleges creating a more comfortable and less challenging environment where there is a greater sense of ease and amenity. This concept also ties into how Edmundson believes that college students are entitled as well as privileged consumers as they treat colleges as though it is a