Mark Cuban Case Study

Great Essays
Examining Mark Cuban
Jeremy Popiel
Keystone College

Mark Cuban was born July 31, 1958 in Pittsburgh, Pennsylvania to Norton and Shirley Cuban. He is a notorious businessman with a net worth reaching upwards of $1billion dollars to date (“Forbes”, 2015). Cuban is a dedicated owner, intelligent entrepreneur and savvy businessman who is always looking to build upon is self-made success. Before he made his billions and became who he is today, Cuban was a hard working middle class citizen from Pittsburgh always looking to transform an idea into a successful venture. Today, Mark Cuban is a successful entrepreneur, technology genius, and most notably the owner of the NBA’s Dallas Mavericks. He is a respected leader of the Maverick’s organization and is most well-known for his transformation of the organization from a very undesirable NBA
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Emotional intelligence, as defined by Mayer and Carusso (2002), is the ability to comprehend and explain emotions as well as use emotions to enhance thought. Mark Cuban believed in placing a high emphasis on his two largest followings, the fans and the players. He believed in determining what the fans wanted and he believed in viewing his players as his greatest assets (Sureshkumar, 2014). Cuban believed that in order to better serve his following he had to be hands on and participate with the fans and players to fulfill their needs. In the early stages of his ownership he would explore the concessions stands, wait in line with fans at the restrooms, and examine all facets of what makes a great experience for the fans (Sureshkumar, 2014). Cuban was able to display and demonstrate strong emotional intelligence with his boisterous personality and recreate the franchise’s image from the laughing stock to one of the NBA’s top level teams (MacMahon, 2010). This is an empathic quality that stems from his strong emotional

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