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Instituto Mário Penna: Don`t count on luck Mario Penna Insitute is a humanitarian institution founded in 1971 at Brazil. It is constructed by two hospitals offering about 400 hospital beds. One of hospital is named Minas Gerais CACONs, which is the largest provider of cancer care in the state, serving abundant complex cancer cases. “Don’t Count on Luck” is the campaign that Instituto Mário Penna holds for increase awareness of breast cancer. The campaign is using series of poster to reflect their thesis and accomplish the purpose. Those posters are using cartoon figures and texts to persuade people raise the level of awareness on breast cancer. Every poster use two different texts in comparison; one is related with animation scene and another regarding breast cancer. Such as “Chances of your team winning the championship 1 in 20” and “Risk of the woman of your life developing breast cancer 1 in 12 women.” The primary medium for this campaign is print and published on magazine and newspaper. According to the lecture that we learned, one of the advantages of print is grabbing the great attention from audience. …show more content…
One would be cited the source of data they use in the campaign. For example, in the poster “Chances of finding the perfect match on a phone APP -1 in 165000”and “Risk of developing breast cancer-1 in 12 women,” I would suggest cited where is “1 in 165000” come from and offer the reference of “Risk of developing breast cancer-1 in 12 women” on the corner of the poster. Trustworthy source will make the campaign more persuasive. Another suggestion will be for the contextual effectiveness. As I mentioned above, it would be better by sharing more information about breast cancer. They offer a website address on the right corner of the poster, but it is too small to read. So it could be salience the website address and add some word like “more information please check on” to make it
Instituto Mário Penna: Don`t count on luck Mario Penna Insitute is a humanitarian institution founded in 1971 at Brazil. It is constructed by two hospitals offering about 400 hospital beds. One of hospital is named Minas Gerais CACONs, which is the largest provider of cancer care in the state, serving abundant complex cancer cases. “Don’t Count on Luck” is the campaign that Instituto Mário Penna holds for increase awareness of breast cancer. The campaign is using series of poster to reflect their thesis and accomplish the purpose. Those posters are using cartoon figures and texts to persuade people raise the level of awareness on breast cancer. Every poster use two different texts in comparison; one is related with animation scene and another regarding breast cancer. Such as “Chances of your team winning the championship 1 in 20” and “Risk of the woman of your life developing breast cancer 1 in 12 women.” The primary medium for this campaign is print and published on magazine and newspaper. According to the lecture that we learned, one of the advantages of print is grabbing the great attention from audience. …show more content…
One would be cited the source of data they use in the campaign. For example, in the poster “Chances of finding the perfect match on a phone APP -1 in 165000”and “Risk of developing breast cancer-1 in 12 women,” I would suggest cited where is “1 in 165000” come from and offer the reference of “Risk of developing breast cancer-1 in 12 women” on the corner of the poster. Trustworthy source will make the campaign more persuasive. Another suggestion will be for the contextual effectiveness. As I mentioned above, it would be better by sharing more information about breast cancer. They offer a website address on the right corner of the poster, but it is too small to read. So it could be salience the website address and add some word like “more information please check on” to make it