Marinara Marketing Mix

Decent Essays
. Identify your product. What type of product is it? Who typically uses it?

My product is a bottled marinara sauce (tomato sauce, with no meat). Marinara is a food product, or perhaps it might be thought of as a condiment, typically used on Italian pasta dishes.

As for who typically uses it, I'd say everyone should use it. However, some people are weird and don't like pasta...so, they don't use it. Therefore, the customer is someone who likes marinara sauce, but doesn't want to take the time to make it from scratch themselves.

2. What do consumers want to know before making a purchase decision?

They want to know a few things. First and foremost, is it any good? Most bottled sauces use substandard ingredients, and then make it extra spicy
…show more content…
Thus, I'll follow Lachnicht who says that "Nine-point type is a generous size for most packaging and pamphlets" (Lachnicht).

However, not everything has to be the same font or the same size on the label. For other information, like advertising, or the brand name, I think a font that looks like actual handwriting would be the best idea. Looking online, the font found here appears to be a font that gives off an old-fashioned vibe that would be good for non-important information on the label. As that font would be used for things like brand name, and that type of thing, the font size would be much larger.

7. What contrasting colors will be used for text and the its background?

I think I'll go with a deep red color for the text and a pale yellowish/orange for the background. The attempt is to make it look like marinara sauce on pasta. Looking around online, I think this is the general idea, although I'll play around with the colors some more.

Something like this.

Oh, for anyone who doesn't know, the website found here is a good place to play around with background and foreground colors (Hahn). Also, they have some pretty good information about good/bad color combinations as

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