Marico is India’s leading FMCG company founded by Harsh Mariwala in 1990 earlier it was known as Bombay Oil Industry, it is based in Mumbai. It is also currently present in 25 countries across emerging markets of Asia and Africa like Bangladesh, Malaysia, Vietnam and some parts of Middle East, South Africa and Egypt. It has India’s famous brands in its kitty like Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Livon, Set Wet, Zatak, Fiancee, HairCode, Eclipse, Xmen, Hercules, Caivil, Code 78 and Black Chic. Parachute, Saffola and Mediker are the flagship brands of Marico which is an edible grade hair coconut oil, blended refined edible oil and anti lice shampoo respectively. Marico manufactures and markets
…show more content…
The distribution network comprises of 5 regional offices, 30 company depots and 6 consignment sales agents that supply to 850 distributors in the urban areas and 11 super distributors in the rural areas. The super distributors service more than 2600 stockists, that is the reason why in India it has a very good name among the people and 1 out of 3 Indians use Marico’s products. Marico started its operations in Middle East when the Indian expatriates were smuggling Parachute oil with them for their daily use when the export of oil was restricted prior to 1991 economic liberalisation. Marico decide to sell its products in Middle East after the economic liberalisation but there the people didn’t liked the smell of coconut and needed a product to counteracted the high level of chlorination in their water, so it reformulated its product and then the market share of Marico in Middle East grew from 2 per cent in 2002 to 20% in 2008, this is a perfect example of …show more content…
185.27 crore for the quarter ended June 30, 2014. Total profit of the company in the financial year 2013-2014 was 57 billion. Marico is also listed in Bangladesh stock exchange. In Marico the promoters are the majority stake holders of the company with 66.66 per cent share with
The distribution network comprises of 5 regional offices, 30 company depots and 6 consignment sales agents that supply to 850 distributors in the urban areas and 11 super distributors in the rural areas. The super distributors service more than 2600 stockists, that is the reason why in India it has a very good name among the people and 1 out of 3 Indians use Marico’s products. Marico started its operations in Middle East when the Indian expatriates were smuggling Parachute oil with them for their daily use when the export of oil was restricted prior to 1991 economic liberalisation. Marico decide to sell its products in Middle East after the economic liberalisation but there the people didn’t liked the smell of coconut and needed a product to counteracted the high level of chlorination in their water, so it reformulated its product and then the market share of Marico in Middle East grew from 2 per cent in 2002 to 20% in 2008, this is a perfect example of …show more content…
185.27 crore for the quarter ended June 30, 2014. Total profit of the company in the financial year 2013-2014 was 57 billion. Marico is also listed in Bangladesh stock exchange. In Marico the promoters are the majority stake holders of the company with 66.66 per cent share with