Mareketing Essay

5533 Words May 31st, 2012 23 Pages
MARKETING
COURSE

Articles
Books & Chapters
Cases
Course Modules
Online Courses
Simulations

2012

MATERIALS

Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and eLearning programs, including online courses and simulations. In addition to material from Harvard Business
School and Harvard Business
Review, we also offer course material from these renowned institutions and publications:

ƒ Babson College
ƒ Business Enterprise Trust
ƒ Business Expert Press
ƒ Business Horizons Magazine
ƒ California Management Review
ƒ Darden School of Business
ƒ Design Management Institute
ƒ HEC Montréal Centre for Case
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Despite steady growth, profits have been low and manufacturing costs high and the founder must decide if the
“Made in Italy” label justifies the extra cost. Harvard Business School #811085
Asian Agri and the Future of Palm Oil
Located in Indonesia, Asian Agri is a well-established producer of Asian palm oil. The company faces strong criticism from environmental groups over the conversion of highvalue conservation land into palm oil plantations. The firm must develop a strategy to market palm oil in the face of controversy. Harvard Business School #511015
Barceló Hotels and Resorts (A)
Barceló Hotels and Resorts owns and operates 182 hotels in 16 countries. The firm must decide whether to continue creating separate promotional campaigns for its many hotels or switch to a broad, corporate-level promotion plan. A unified strategy presents many challenges since the hotels vary greatly in character, clientele, and location.
Harvard Business School #511108
BBVA Compass: Marketing Resource Allocation
BBVA Compass is the 15th largest commercial bank in the U.S. and part of the BBVA Group of
Spain, the second largest bank in Spain. The chief marketing officer must review the marketing performance of the company and decide how to allocate next year’s marketing budget across different regions and different advertising channels. Harvard Business School #511096
Benecol Spread and Media Planning
Benecol

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