Considered a non-distinctive mark, generic marks are common names of products or services that are considered part of the common domain according to our coursework. For instance, a basketball team is considered a generic term by association. The phrase March Madness was considered a generic term by a Netfire, a Dallas based marketing company, who registered MarchMadness.com as a website comprised of college basketball content. Unfortunately, for Netfire, the website was never launched to consumers due to a lawsuit filed by the NCAA and the Illinois High School Association, who both own the rights to the phrase March Madness.
It is important for sport organizations to maintain their rights to trademarks by the amount of usage to preserve the
It is important for sport organizations to maintain their rights to trademarks by the amount of usage to preserve the