Marc Newson Case Study

Great Essays
Marc newson is an successful australian independent designer. Designers that work without other designers have some advantages over those who work within a group.
These independent designers are able to gain sole recognition in the design industry for the work he or she does. It is much easier for the designer to become well known and famous as a result of the products being directly linked to their name much like Marc Newson. Through gaining a worldwide reputation for consistent, successful design work, independent designers are able to take advantage of this and command more money by working with large companies. Marc Newson is one of these people and he works with these companies to create new designs specifically associated with his
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For example Marc has designed a shoe to support the heel and arches of the wearer's foot to keep them stable and balanced and support the all of the body's weight otherwise it will cause physical health problems. Due to the needs of an athletic wearer, heel has been designed with cushioning and the soles are created with an arch to match the curve of the foot.

Question 2
Two advantages of working collaboratively in a design group are:
Memphis is a design group was an Italian design and architecture group founded in Milan by Ettore Sottsass in 1982. The Group consisted of more than 20 designers all working collaboratively to create bright and colourful designs on furniture, fabrics, ceramic and other appliances. Working collaboratively allows designers security from unsuccessful projects. With many independent designers, making a mistake in your products can cause major incidents, like designing a car that crashes, or phones that set on fire. These mistakes can be costly as all the responsibility will be put solely on the designer and their brand name. This may cause many companies not wanting to hire you and effect your company
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Their group inspired freedom of design, and uged designers from around the globe to join the movement and create their own Memphis pieces. This impacted on other people like Karl Lagerfeld and American architect Michael Graves. Memphis creates items from Laminates for the accessibility and lack of culture and allows the designers from all across the globe to participate in the Memphis movement but also break barriers between high and low design classes due it's less expensive price, therefore available to every designer.

Although the group was not active for very long, Memphis design left a lasting effect on the design industry. The designs resurfaced in many brands like in 2011, Christian Dior runway collection who creates throw pillows, crop tops, and chairs, all inspired by the memphis group and BMW created a series of cars celebrating the group. The Memphis designs also popped up within graphic, interior and textile designs and companies like typo, on stationery, pencil cases and

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