Essay on Mapping the Issue

1777 Words Oct 28th, 2012 8 Pages
Tammy Lin
ENGL 1302 051
Brittain 5/11/12
Trimming the Fat of a Growing Problem Obesity is becoming a major problem to many Americans as well as many people around the world. Being the second cause of preventable death in the United States, obesity increases the risk of numerous adverse health problems including breast cancer, heart disease, type II diabetes, osteoarthritis, colon cancer, stroke, and more. Obesity is defined as an excess proportion of total body fat, with a person being considered obese if his or her weight is twenty percent or more above normal body weight. A common way to measure obesity is by calculating the body mass index. An individual is considered overweight if his or her BMI is between twenty five and thirty,
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In the article “14 False Advertising Scandals That Cost Brands Millions”, Weinmann states that for companies that cross the line to making false claims, it can cost millions of dollars, while also having to face public negativity. However, even with all this said, will companies modify their marketing policies for the greater good, or will they uphold their profits as far more important than a consumer’s right to know the truth? More than likely, most brands will continue to false advertise their products, which is why these people in this group believe that fat taxes are efficient in lowering consumption of soda and other health-stripping foods. According to Weinmann, “there’s a big difference between pushing the truth and making false claims. Is a product really ‘scientifically proven’, and are ‘results guaranteed’?” (Weinmann 1). Food brands such as Activia yogurt, Splenda, Kashi, and Eclipse gum have been caught with such false advertisement scandals; the more unhealthy the food really is, the more beneficial its company would make it seem. Writers like Weinmann identify with those who have been misled by deceitful food claims made by the companies they trusted. Therefore, supporters of fat taxes are certain that the implementation of fat taxes would solve these complications by creating more awareness and heedfulness when consumers purchase junk foods.

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