Mapping, and Sharing the Consumer Genome
What if there was a way to know everything possible about a total stranger one never met before. Are people privacy now at risk, who can be trusted, or even more important, is this true. In the article “Mapping, and Sharing the Consumer Genome”, author Natasha Singer answers the questions and tells who and why someone would want to know so much about people in a few negative and strong tones. Author Singer’s meaningful purpose to make people aware was very informative in her article. Singer’s research in conveying how the company Acxiom collects information from consumers unknowingly and sales it to companies, targeting people and drawing in more business to make a profit (Singer, 2015, p. 426) …show more content…
Singer gives a lot of informative solutions that some of the advocates came up with to gain consumers trust. Singer writes in the article, Dave Frankland, a research director of customer intelligence said, “if you look at it in cold terms, it seems like they are really out to trick the customer” (Singer, Natasha, 2015, p. 429). The tone comes across as blunt and concern. Singer expressing the company not wanting to be portrayed in a negative way, and making clear how they are simply here to help corporations that do business with them and the consumers they draw for their customers, made her tone sound slightly …show more content…
Singer not only brings awareness, but she also gives history on the company and how it operates in different tones throughout the article. In conclusion, in Singer’s article, a lot of consumer’s questions were answered at times with different tones. This allowed her to achieve her purpose and point out more pressing concerns than others. Natasha Singer’s tone in leaving the reader with letting them know the company will target people with their tactics, bringing in a large amount of profit annually, was reassuring and genuine. Showing her different tones really put an emphasis on the pressing issues and concerns. Singer felt the information was very substantial in bringing it out. Showing how she felt through her tones allowed her to connect with the readers, convincing them she was consider a consumer as well and could
What if there was a way to know everything possible about a total stranger one never met before. Are people privacy now at risk, who can be trusted, or even more important, is this true. In the article “Mapping, and Sharing the Consumer Genome”, author Natasha Singer answers the questions and tells who and why someone would want to know so much about people in a few negative and strong tones. Author Singer’s meaningful purpose to make people aware was very informative in her article. Singer’s research in conveying how the company Acxiom collects information from consumers unknowingly and sales it to companies, targeting people and drawing in more business to make a profit (Singer, 2015, p. 426) …show more content…
Singer gives a lot of informative solutions that some of the advocates came up with to gain consumers trust. Singer writes in the article, Dave Frankland, a research director of customer intelligence said, “if you look at it in cold terms, it seems like they are really out to trick the customer” (Singer, Natasha, 2015, p. 429). The tone comes across as blunt and concern. Singer expressing the company not wanting to be portrayed in a negative way, and making clear how they are simply here to help corporations that do business with them and the consumers they draw for their customers, made her tone sound slightly …show more content…
Singer not only brings awareness, but she also gives history on the company and how it operates in different tones throughout the article. In conclusion, in Singer’s article, a lot of consumer’s questions were answered at times with different tones. This allowed her to achieve her purpose and point out more pressing concerns than others. Natasha Singer’s tone in leaving the reader with letting them know the company will target people with their tactics, bringing in a large amount of profit annually, was reassuring and genuine. Showing her different tones really put an emphasis on the pressing issues and concerns. Singer felt the information was very substantial in bringing it out. Showing how she felt through her tones allowed her to connect with the readers, convincing them she was consider a consumer as well and could