1. Exclusive Summary
Introduction
1.1 About the Manor House Country Club Hotel
The Manor House Country Club Hotel is a family business owned by Jenkins family in the year 1992 in Singapore. The hotel is located in three acres of prestigious domestic land and now operates as a single hotel. Because of its well developed, it provides variety of luxurious accommodation to visitors from overseas. The hotel’s modernized restaurant provides variety kind of cuisine around the world; the hotel also has a Bistro that sells legal alcoholic drinks, includes service like beauty salon.
1.2 Current Singapore Hotel Industry
In the Singapore Hotel Industry, they provide a wide range of different accommodation orchestrated by the price, location and convenience. …show more content…
• MHCCH does not own a brand name for luxurious visitors.
• They only provide restaurant and beauty salon facilities.
The Manor House Country Club Hotel’s market value cost more than its original price because it is a successful organisation. Its location is easily reachable that contain luxury bedrooms enable to increase its productivity. But because of its luxurious bedrooms, they over priced averaged level bedroom and because of its repeating rejection, it does not attract luxurious visitors.
MHCCH should provide better facilities to their client to increase the number of booking, and also to consider on their pricing rate. They can also introduce a strategic plan to keep its main priorities in focus.
3.1.3 Opportunities
• The hotel has good business in past period.
• The spending of consumer in sit-down meal has increase up to 16%
• MHCCH’s restaurant offer different kind of cuisine around the world which applies not only on young, but also middle aged married …show more content…
It is use to create loyalty, increase in sales, volume discounts by advertising, promoting the existing products for existing people in the market, hence it will change secondary consumer into regular consumer. The risk in this strategy is low.
• MHCCH is able to expand its existing business by building in the same neighbourhood.
• Instead of just having beauty salon and restaurant, they can set up a gym.
• Giving employees special offer once a year.
• Market share can be increase by using the pricing strategy to attract more consumers and turn them into loyal consumers
4.2.2 Market Development
This strategy allows an organisation to target its market either local or aboard with existing products involves using distribution channel which able to aim different group of consumers.
• Exporting its products and services into another country; geographical markets.
• In order to have a successful brand name, MHCCH need to stretch out its market for restaurant and bars.
• External properties can be invested for the expansion for
Introduction
1.1 About the Manor House Country Club Hotel
The Manor House Country Club Hotel is a family business owned by Jenkins family in the year 1992 in Singapore. The hotel is located in three acres of prestigious domestic land and now operates as a single hotel. Because of its well developed, it provides variety of luxurious accommodation to visitors from overseas. The hotel’s modernized restaurant provides variety kind of cuisine around the world; the hotel also has a Bistro that sells legal alcoholic drinks, includes service like beauty salon.
1.2 Current Singapore Hotel Industry
In the Singapore Hotel Industry, they provide a wide range of different accommodation orchestrated by the price, location and convenience. …show more content…
• MHCCH does not own a brand name for luxurious visitors.
• They only provide restaurant and beauty salon facilities.
The Manor House Country Club Hotel’s market value cost more than its original price because it is a successful organisation. Its location is easily reachable that contain luxury bedrooms enable to increase its productivity. But because of its luxurious bedrooms, they over priced averaged level bedroom and because of its repeating rejection, it does not attract luxurious visitors.
MHCCH should provide better facilities to their client to increase the number of booking, and also to consider on their pricing rate. They can also introduce a strategic plan to keep its main priorities in focus.
3.1.3 Opportunities
• The hotel has good business in past period.
• The spending of consumer in sit-down meal has increase up to 16%
• MHCCH’s restaurant offer different kind of cuisine around the world which applies not only on young, but also middle aged married …show more content…
It is use to create loyalty, increase in sales, volume discounts by advertising, promoting the existing products for existing people in the market, hence it will change secondary consumer into regular consumer. The risk in this strategy is low.
• MHCCH is able to expand its existing business by building in the same neighbourhood.
• Instead of just having beauty salon and restaurant, they can set up a gym.
• Giving employees special offer once a year.
• Market share can be increase by using the pricing strategy to attract more consumers and turn them into loyal consumers
4.2.2 Market Development
This strategy allows an organisation to target its market either local or aboard with existing products involves using distribution channel which able to aim different group of consumers.
• Exporting its products and services into another country; geographical markets.
• In order to have a successful brand name, MHCCH need to stretch out its market for restaurant and bars.
• External properties can be invested for the expansion for