Summary: This article provides information about a SEO concern known as manipulative linking.
What is Manipulative Linking?
Manipulative linking is one of the most popular ways of generating spam. Manipulative linking attempts to manipulate the search engines into ranking their sites higher by confusing the algorithms and artificially increase their visibility. Manipulative linking is one of the harder forms of spam to detect and it can cost people a lot of money.
What Forms Do Manipulative Linking Appear In?
There are quite a few ways that manipulative linking can occur. The list provides some of the more popular ways that manipulative linking occurs.
Paid Links: This is where you place a link in your content …show more content…
This causes an inflated popularity, which search engines pick up on quickly. Search engines pick up on these types of link exchanges because they follow a very typical pattern.
Low Quality Links: This type of issue effects search engine optimization the most. These links artificially inflate your score quickly. They use a network of pay for placement directories to increase their ranking. Search engines that identify this issue quickly remove the ranking.
Why Is Manipulative Linking Bad for Search Engine Optimization?
There are many arguments for why manipulative linking is bad for SEO business. Search engine optimization depends on carefully placed keywords and time. Manipulative linking is a faster and artificial way to raise the ranking and causes search engines to go on defense. When a new manipulative linking scheme is found, all search engines revamp their algorithms and cause all the page rankings to become out of sync.
Many times while search engines are redoing their algorithms, they will target sites that are similar to the sites where they found the manipulative linking. This will cause them to start pinging search engine optimized sites as