Manchester United Essay example

4668 Words Apr 1st, 2014 19 Pages
Strategy
We aim to increase our revenue and profitability by expanding our high growth businesses that leverage our global community and marketing infrastructure. The key elements of our strategy are:
Expand our portfolio of global and regional sponsors: We are well positioned to continue to secure sponsorships with leading brands. Over the last few years, we have implemented a proactive approach to identifying, securing and supporting sponsors.
In addition, we are focused on expanding a regional sponsorship model, segmenting new opportunities by product category and territory. As part of this strategy, we have opened an office in Asia and are in the process of opening an office in North America. These are in addition to our London and
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industry is low
Many substitutes are available
Source: http://www.quickmba.com/strategy/porter.shtml
Key Performance Indicators (KPI)
The other, as mentioned before, is the KPI, or key performance indicators. As the Affiliated League Club lists, the KPI of a sports klubs must be the following( p.3,http://nemjfa.homestead.com/BUSINESSPLAN.pdf ):
Sound business plan
Stable administration, close communication between all

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