Integrated Marketing Communication Case Study

Marketing communication or known as MarCom consisting of many different and connected parts of company’s marketing efforts. Generally defined, marketing communication (MarCom) can be express as all messages and media that have been set out to communicate with the market. Main purpose of this integrated marketing communication or IMC’s is to generate a smooth involvement for the customer in any different condition in the marketing mix so that it can leads to the effective and ethical practice of persons communication. In order to get the marketers and organization to be fully successful in the market, integrated marketing communication or IMC has been introduced to the marketers so that they can tend to be more ambitious in competing in the market. Integrated Marketing Communication or IMC is an simple concept, which it is making sure that all types or patterns of messages and communication are related to one another
The improvement of communication disciplines in the marketing area has been turn into the most important in emergence of integrated marketing communication. (Kitchen,2003). This statement also have been similar to the statement by The American Association of Advertising Agencies which it also define IMC’s as "a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these …show more content…
Besides that, the article also feature the value of the set objectives for the product and services. As a consumer, they have a different needs and what that need to be fulfill. So as a marketer, they have to face with audience that have different taste, they cannot underestimates the audience favor because they are the one who is contributing in the profit