Location Based Advertising: Location Based Advertising

Location Based Advertising
Overview
Also referred to as hyper-local advertising, location based advertising, is a form of advertising that uses the real world position of a consumer. Once the position of the consumer is identified, relevant ads in terms of services and products, close to the consumer are then delivered. Most people share out data through the various apps installed on their smartphones.
According to a recent study conducted by IAB, location advertising has huge potential going into the future of advertising. For example, you might be standing in front of a coffee shop and using your smartphone. If you have installed a mobile app associated with location-based advertising, an advertiser will use that opportunity to send you an offer, a coupon, or a package related and relevant to that …show more content…
Once a consumer is within the boundaries of the geo-fence, they will receive location-based ads on their mobile devices.
Why location based advertising is so effective
Location by itself is powerful information for a marketer. Once you add in location history, you open a new world of possibilities. The location visited by a consumer reflects an image of their life. It can tell us their likes, hobbies, and interests in their life. Apart from data sharing, numerous other factors are making this marketing channel very effective. These include:
 It is personalized: personalized messages have a better response than generic messages. Location based personalization is no different. By presenting people with personalized ads based on their location, there are high chances that you will show them something important and relevant. It does not make sense to give people blanket messages hoping that they might consider your offer. Finding about their interests and customizing your ads based on that is more realistic and a sensible marketing approach. With location data, you can do that with