Essay on Management

6128 Words May 13th, 2013 25 Pages



1. _____________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. a. Wholesaling b. Discounting c. Merchandising d. Retailing

Answer: (d) Difficulty: (1) Page: 435

2. All of the following are examples of nonstore retailing EXCEPT: a. selling by mail. b. selling jewelry in a clothing store. c. door-to-door contact. d. selling goods on the Internet.

Answer: (b) Difficulty: (1) Page: 435

3. A _________ is someone whose business comes primarily from retailing. a. distributor b. jobber c.
…show more content…
amount of service. b. product line. c. relative prices. d. control of outlets.

Answer: (b) Difficulty: (1) Page: 437

9. A _______________________ is a retail store that carries a narrow product line with a deep assortment within that line. a. shopping goods store b. convenience store c. specialty store d. department store

Answer: (c) Difficulty: (2) Page: 436, 437, Table 12-1

10. The increasing use of market segmentation, market targeting, and product specialization has resulted in a greater need for: a. specialty stores. b. convenience stores. c. shopping goods stores. d. department stores.

Answer: (a) Difficulty: (2) Page: 436, 437, Table 12-1

11. A men’s custom-shirt store would be a good example of which of the following? a. superspecialty store b. department store c. category killer d. hypermarket

Answer: (a) Difficulty: (2) Page: 436, 437, Table 12-1

12. The type of retailer that carries a wide variety of product lines, each managed by specialist buyers or merchandisers, is called a: a. specialty store. b. convenience store. c. shopping goods store. d. department store.

Answer: (d) Difficulty: (2) Page: 436, 437, Table 12-1

13. The key differentiating factor that

Related Documents