Management in Organisation Essay example

1228 Words Sep 3rd, 2013 5 Pages
Case Study 4.4
A NEW DIRECTION FOR THE UPSTAGE THEATRE
The board of the Upstage Theatre Company had assembled to hear the Artistic Director’s proposals for the following year’s season. Mark Buck, the Artistic Director, had built a reputation on his staging of popular comic seasons, and most members of the board expected a similar proposal this year.

Buck entered the boardroom, and after a few general remarks, began to speak about his plans for the season. As he spoke, the board members began to look at each other with astonishment. Buck was proposing a radical departure with a Shakespearean tragedy and working up to a piece by Arthur Miller. At the end of this totally unexpected proposal he looked around at his audience. ‘Any questions’
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For a year now our theatre has been losing money, and how long the various arts councils will go on funding us is an open question. As I told you last year, some of the government people are very concerned that we develop more in the way of box office support and outside funding. Now, as I see it, this proposal may give us a chance to do just that. I’ve asked Mark Buck to do an unofficial survey among the town’s theatre community, and I think you’ll find the results interesting.’ The artistic director now stood up. ‘We’ve been able to put together a random sample of
Theatre goers from the subscription lists of other theatres in town,’ he said. ‘I had a couple of people in the administrative office phone these people and do a straw poll survey of their preferences. The results indicate that a majority would patronise a new tragedy season. So I think we can expect some box office support for this proposal.’

He sat down and amid murmurs from the board members Carlisle then asked Ramsay to address the meeting. ‘I’ve canvassed the business community,’ he said. ‘A number of corporations have indicated their interest in supporting a “serious season” here. I think it’s safe to say that we could count on fairly generous corporate support should we decide to go ahead.’

A heated debate followed these announcements. While many of the previously uncommitted board members now leaned toward acceptance of the proposed season, a significant minority, lead by Olaf Vickers,

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