Management Structure Change by Coco Cola
Description:
Coco Cola, a global leader in beverage industry recently announced few major management changes for streamlining the business operations. This is the major move by the current president Mr.Quincey.The change is made internationally to improvise the alignment of its operating units and to promote and develop efficient leaders. The chief executive officer Mr.Kent, announced that the international structural change is intended to lay a good foundation for strong leadership and management operations. Following are the international operating structure and leadership changes being effective from August1:
• The firm is integrating the business operations of the Europe, Middle East and African …show more content…
Quincey answered few questions posted on the company’s website saying that the new imposed structure should be very efficient and the new leadership changes will bring a freshness in the management and the markets. As new eyes will attract new challenges and find new potential problems. The company reported that the sales growth slowed in the first quarter and the management is implementing strategy to bring the revenue in mid-single digits. It is believed that the announced move comes from Coke’s plan to divest manufacturing and distribution assets in North America. Analysts believe that the implemented change is towards an effort to increase the profit and sales of …show more content…
Coco-cola is trying to change its organizational structure by streamlining all its operations. A well-defined organizational structure is very important for a firm especially for a firm which has multiple operations and products. The proposed management structure has well defined organization chart which depicts the hierarchy of the senior management and also represents the flow chart of different levels of people. The fundamentals behind such a restructuring is to enhance differentiation and integration in services. Differentiation is a key term used in these days for being competitive and staying ahead in the business. Integration plays a vital role in an organization with multiple business operations globally. In case of Coco-Cola, differentiation is created using division of labor by assigning one particular region of sales and marketing to one particular person. For example, Mr.Smith who headed the business operations in Brazil from 2002 to 2008 is promoted as Latin America president in
Description:
Coco Cola, a global leader in beverage industry recently announced few major management changes for streamlining the business operations. This is the major move by the current president Mr.Quincey.The change is made internationally to improvise the alignment of its operating units and to promote and develop efficient leaders. The chief executive officer Mr.Kent, announced that the international structural change is intended to lay a good foundation for strong leadership and management operations. Following are the international operating structure and leadership changes being effective from August1:
• The firm is integrating the business operations of the Europe, Middle East and African …show more content…
Quincey answered few questions posted on the company’s website saying that the new imposed structure should be very efficient and the new leadership changes will bring a freshness in the management and the markets. As new eyes will attract new challenges and find new potential problems. The company reported that the sales growth slowed in the first quarter and the management is implementing strategy to bring the revenue in mid-single digits. It is believed that the announced move comes from Coke’s plan to divest manufacturing and distribution assets in North America. Analysts believe that the implemented change is towards an effort to increase the profit and sales of …show more content…
Coco-cola is trying to change its organizational structure by streamlining all its operations. A well-defined organizational structure is very important for a firm especially for a firm which has multiple operations and products. The proposed management structure has well defined organization chart which depicts the hierarchy of the senior management and also represents the flow chart of different levels of people. The fundamentals behind such a restructuring is to enhance differentiation and integration in services. Differentiation is a key term used in these days for being competitive and staying ahead in the business. Integration plays a vital role in an organization with multiple business operations globally. In case of Coco-Cola, differentiation is created using division of labor by assigning one particular region of sales and marketing to one particular person. For example, Mr.Smith who headed the business operations in Brazil from 2002 to 2008 is promoted as Latin America president in