Management Information Systems: Managing the Digital Firm, 11e (Laudon/Laudon)
Chapter 1 Information Systems in Global Business Today
1) Internet advertising is growing at a rate of more than 25 percent a year.
Answer: TRUE …show more content…
B) information systems architecture.
C) management information systems.
D) information technology infrastructure.
Answer: C
Diff: 2 Page Ref: 18-19
AACSB: Reflective thinking skills
CASE: Content
Objective: 1.5
35) In a hierarchical organization, the upper levels consist of
A) managerial and professional employees.
B) managerial, professional, and technical employees.
C) professional and operational employees.
D) managerial, professional, and operational employees.
Answer: B
Diff: 2 Page Ref: 19
AACSB: Reflective thinking skills
CASE: Content
Objective: 1.2
36) Which of the six strategic business objectives did the NBA's use of Synergy Sports Technology help to achieve?
A) customer and supplier intimacy
B) improved decision making
C) new products and services
D) operational excellence
Answer: B
Diff: 3 Page Ref: 3-4, 12-15
AACSB: Analytic skills
CASE: Analysis
Objective: …show more content…
Describe some of the functions of information systems.
Answer: Information technology (IT) consists of all the hardware and software that a firm needs to use to achieve its business objectives. Information systems are more complex. An information system can be defined technically as a set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization.
An information system:
• supports decision making, coordination, and control
• helps employees analyze problems
• helps employees visualize complex subjects
• helps create new products
Diff: 2 Page Ref: 15-16
AACSB: Analytic skills
CASE: Evaluation
Objective: 1.3
84) You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?
Answer: Movie ticket sales from individual theaters would be an example of raw data. Meaningful information from this would be: average number of tickets sold to seniors on certain days of the
Chapter 1 Information Systems in Global Business Today
1) Internet advertising is growing at a rate of more than 25 percent a year.
Answer: TRUE …show more content…
B) information systems architecture.
C) management information systems.
D) information technology infrastructure.
Answer: C
Diff: 2 Page Ref: 18-19
AACSB: Reflective thinking skills
CASE: Content
Objective: 1.5
35) In a hierarchical organization, the upper levels consist of
A) managerial and professional employees.
B) managerial, professional, and technical employees.
C) professional and operational employees.
D) managerial, professional, and operational employees.
Answer: B
Diff: 2 Page Ref: 19
AACSB: Reflective thinking skills
CASE: Content
Objective: 1.2
36) Which of the six strategic business objectives did the NBA's use of Synergy Sports Technology help to achieve?
A) customer and supplier intimacy
B) improved decision making
C) new products and services
D) operational excellence
Answer: B
Diff: 3 Page Ref: 3-4, 12-15
AACSB: Analytic skills
CASE: Analysis
Objective: …show more content…
Describe some of the functions of information systems.
Answer: Information technology (IT) consists of all the hardware and software that a firm needs to use to achieve its business objectives. Information systems are more complex. An information system can be defined technically as a set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization.
An information system:
• supports decision making, coordination, and control
• helps employees analyze problems
• helps employees visualize complex subjects
• helps create new products
Diff: 2 Page Ref: 15-16
AACSB: Analytic skills
CASE: Evaluation
Objective: 1.3
84) You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?
Answer: Movie ticket sales from individual theaters would be an example of raw data. Meaningful information from this would be: average number of tickets sold to seniors on certain days of the