Essay on Management Information System
STARS AIR AMBULANCE: AN INFORMATION SYSTEMS CHALLENGE
Professors Malcolm C. Munro and Sid Huff wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
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A big part of the problem was a simple lack of awareness across the organization of the critical nature of IT over time. Glancing out the window after lunch in the Wings restaurant as a corporate jet glided past, Khan pointed out with mild chagrin that in the recent 72-page STARS Critical, Strategic and Operational Plan, technology merited only a single paragraph. Still, he felt the oversight was largely a result of the absence of executive-level IT representation when the STARS executive team had developed the plan. Yet several elements in the plan clearly hinged on a strong and effective information systems function. Khan saw that among his many problems was the need to better