Case Study Baxter

Superior Essays
Baxter is a medical company responsible for saving millions of lives on a daily basis. You’ll find Baxter’s products and therapies on nearly every floor, in every department, in almost every hospital worldwide (About n.d.). Their products range from hospital products such as intravenous solutions, sterile solutions, and premixed drugs to its renal portfolio. In layman terms, renal, means kidney and Baxter’s renal portfolio addresses the needs of patients with kidney failure or kidney disease through a variety of treatment options such as hemodialysis, peritoneal dialysis, multi-organ extracorporeal support therapy, and additional dialysis services. Unlike many healthcare organizations, Baxter has a mission statement that directly reflects …show more content…
The company was facing a financial deficit during this time from lawsuits and penalties but Baxter leadership managed to turn the company around by focusing on the products and ways to improve them. Fortunately enough for Baxter International Inc, their products are a necessity to save lives which ensures the company business so long as people are sick and injured. As the largest and most well known brand of Intravenous Solutions, Baxter has the opportunity to branch out to several other countries increasing the global presence. Baxter also has the potential to increase its pricing power within the industry. Since the products and services Baxter provides are essential to life, they could potential raise their prices increasing their profits tenfold. However because of the 2008 heparin mishap, Baxter is threatened by its competitors in research and development. Companies such as BD, one of Baxter’s largest competitors, is a leader in medication and procedural solutions such as insulin. With diabetes and other medical conditions on the rise Baxter is astray from the potential to make serious profits by slowly removing itself from the medication …show more content…
The company has the potential to expand several other countries and is a broad spectrum of several medical companies intertwined. The predicament is that Baxter International is slowly withdrawing from the pharmaceutical business and shifting its focus to software, equipment and renal therapies. America and many other countries around the globe have become a breeding ground for obesity, diabetes, and cardiovascular disease which have increased the demand for medications and healthcare. By removing the affiliation with pharmaceuticals, other competitors such as BD are on the rise to the top of the Healthcare corporate ladder. Although Baxter’s 2008 pharmaceutical Chinese nightmare set the company back, they shouldn’t have dropped out of the race. Many hospitals, medical facilities and treatment centers chose Baxter due to its broad spectrum of services and products making it extremely convenient to purchase several items at

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