Brand Name: Reflecting Brand Concept: Man Cave strives to be “Naturally Derived” by using products that are not only safe for its consumers, but for the environment after it leaves the shower and heads towards the soil or waterways. The brand name efficiently reflects this ethos by offering a name that reflects the natural elements of the product, while also interweaving it with the man-made chemicals. Burt’s Bees offers “nature’s most invigorating wake-up call”. By opting to go with the simple “Natural skin care” label it reflects the mission of B.B. by selecting a name that reaffirms its natural stance made popular through their lip balms. Simple: Not only are both brands easy to pronounce by the way they roll of the tongue, but they both hold names that pack a punch and are easy to remember.
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is that the consumer might connect the name with lip balm instead of a shower product, and Man Cave might be mistaken for a product to be used by men with abundant amounts of body hair. Distinctive: When walking down the body wash isle at a local grocery store, observation revealed that it was saturated with 16 oz. gray and blue plastic bottles B.B. was able to stand out by ditching the copy/paste men’s body wash template of the tall, gray bottles and instead offering a 12oz, rounded bottle that had transparent casing allowing the inner product to be seen. Man’s Cave stood out with its bold logo and by opting to go with a dark brown 6.7 oz package that strongly resembled the type of packaging used with hair gel. Both products offered refreshing changes of pace to the crowded isle. Appropriate: M.C. is a name that stands out amongst its competitors by providing a product that is appropriately named to attract the environmentally cautious man. There is a primal essence to the brand-name that possesses a rugged, natural-feel to it.
is that the consumer might connect the name with lip balm instead of a shower product, and Man Cave might be mistaken for a product to be used by men with abundant amounts of body hair. Distinctive: When walking down the body wash isle at a local grocery store, observation revealed that it was saturated with 16 oz. gray and blue plastic bottles B.B. was able to stand out by ditching the copy/paste men’s body wash template of the tall, gray bottles and instead offering a 12oz, rounded bottle that had transparent casing allowing the inner product to be seen. Man’s Cave stood out with its bold logo and by opting to go with a dark brown 6.7 oz package that strongly resembled the type of packaging used with hair gel. Both products offered refreshing changes of pace to the crowded isle. Appropriate: M.C. is a name that stands out amongst its competitors by providing a product that is appropriately named to attract the environmentally cautious man. There is a primal essence to the brand-name that possesses a rugged, natural-feel to it.