MAN 432 Final Project Essay

1415 Words Jan 3rd, 2015 6 Pages
MAN 432
Final Project: Case Analysis

This case study on the Diamond Wipes International Company will use management concepts to answer inquiries about the company. Context from the textbook will be used to support the answers and fully detail the company’s management views.

1. What leadership style did Eve Yen use with her employees? Describe her actions that support your choice. (Chap 19)
Eve Yen should have determined what she needed the employees to do before hiring them. Unless a person is trained, they cannot fulfill the requirements of the position in a new company. Her answer to the problem when individuals didn’t follow through as she expected them to do was to fire them and take everything back. Founders often are the
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Eve’s behaviors in the problem were that she did not seek professional managerial help, she as the boss was limited in her abilities to perform all the tasks she needed done. Even when she hired the general management and office assistants they were not well suited for the jobs. As a small business that started to grow into big business she was going through the growing pains of learning how to manage the company on her own.

3. Explain why entrepreneurs in general have difficulty being effective organizational managers. How does Eve Yen reflect these characteristics? (Chap 19& 20)
Entrepreneurs have a hard time being effective organizational managers because as they start their business they may be able to handle the major tasks easily because the business is still small and able to manage. As the company grows however the strengths of the founder may show to be in different areas and can be greater used that way. Organizational management is difficult for entrepreneurs because they at some point during their businesses growth will need to hire more employees as well as managers to keep the company structured and running smooth. Yen shows these characteristics perfectly in her flaws as the company grows. Her marketing skills surpass her organizational management skills, which are clearly shown in the fact that her business grows as the

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