Sonic America's Drive-In: A Case Study

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SUMMARY
Seasoned multicultural ACD and Copywriter; successfully leading and executing award winning campaigns for the Hispanic market in the United States and Latin America. Strategic thinker with keen conceptual skills who has a proven track record of success with major brands. Continually seeking excellence and innovation in all forms of advertising and marketing materials, managing all aspects of a project, using experience, analysis, insight, diplomacy and persuasion to make the team’s vision a successful reality, while maintaining brand voice and corporate style. EXPERIENCE
Urbanística Group: Creative Director / Copywriter - Pembroke Pines FL. 11/2013 - Present
Aiming to become a marketing partner by fulfilling the company’s communications needs. Developing strategic content and copy
…show more content…
Cosmo International Corp. Unique Yambal: Senior Copywriter. Fort Lauderdale, FL. 01/2000- 03/2005 Designed imaginative layouts with a keen sense of typography, color and photography while partnering with external and internal teams to develop impactful creative ideas and executions that deliver to the brand vision.
Sancho BBDO: Creative Director. Bogotá, Colombia. 03/1983 - 04/1999
Translated business requirements into effective advertising campaigns and marketing collateral 's while managing diverse creative professionals through the process of writing award winning campaigns that become a brand’s heritage. Consistently partnered with cross-functionally teams internally and externally to build persuasive creative material to ensure agreement between sales and marketing standards to achieve all project objectives and strategy under strict corporate brand guidelines. Some of our clients, among

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