Mammut appears semi-annually on two major trade fairs in Germany. TheThe basic stand design was created in 2007 and remained more or less the same until today, having only slight adaptions in the design and the amount of products presented. Mammut defined two major goals when it comes to their trade fair appearance. First, to ideally represent their brand values and second, to strengthen their brand awareness. The selection on what is presented on the stand is subject to meetings between the event team and the sales managers. To get a better understanding on how the stand looks like, the stands design, as presented in January 2016 on the ISPO, is presented here. The detailed description of the design, the furniture and the presented products
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The product presentation is subdivided in themes. The different themes are equipped with a selection of descriptions-plates, wall-pictures, mannequins or wall mounts to hang-up products. Higher up on the wall, key visuals present the overall categories of the below-presented products. Namely they are: Hardware, Skiing / Boarding, Eiger Extreme, Alpine Climbing, Backpacking / Hiking and Alpine Performance. Besides the presentation along the wall, an eye-catcher element is placed in the centre-left area of the stand. 8 tables with each 4 stools provide space for all types of visitor meetings. Furthermore, the stand has a bar with 8 stools in the centre-right of the stand. Just behind the bar, there are 3 closable conference rooms, 2 of them for 6 and one for 8 participants. In the bottom- right area of the stand, a closable showroom is found, providing 4 additional tables with each 4 chairs for sales talks. As this is a showroom, it contains all products of Mammut’s winter assortment of apparel and footwear presented along the wall. In the top-right corner, Mammut presents on a screen supported with virtual reality glasses their project360. (Marketing project by Mammut, offering 360 degree views on famous mountain ascents from all around the world.) Behind the Screen, there is a locked room for technique and storage as well as a small kitchen for the catering team.
The product presentation is subdivided in themes. The different themes are equipped with a selection of descriptions-plates, wall-pictures, mannequins or wall mounts to hang-up products. Higher up on the wall, key visuals present the overall categories of the below-presented products. Namely they are: Hardware, Skiing / Boarding, Eiger Extreme, Alpine Climbing, Backpacking / Hiking and Alpine Performance. Besides the presentation along the wall, an eye-catcher element is placed in the centre-left area of the stand. 8 tables with each 4 stools provide space for all types of visitor meetings. Furthermore, the stand has a bar with 8 stools in the centre-right of the stand. Just behind the bar, there are 3 closable conference rooms, 2 of them for 6 and one for 8 participants. In the bottom- right area of the stand, a closable showroom is found, providing 4 additional tables with each 4 chairs for sales talks. As this is a showroom, it contains all products of Mammut’s winter assortment of apparel and footwear presented along the wall. In the top-right corner, Mammut presents on a screen supported with virtual reality glasses their project360. (Marketing project by Mammut, offering 360 degree views on famous mountain ascents from all around the world.) Behind the Screen, there is a locked room for technique and storage as well as a small kitchen for the catering team.