Mall Of America

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Global tourism influenced retail industries to transform their business into an entertainment-retailer in order to attract domestic and international tourists. A large portion of travelers who visit the U.S. conduct shopping here, and while they shop, they are also looking for hedonistic experiences. As a result, retailers have incorporated entertainment such as restaurants, play areas, and sight-seeing attractions to enhance their customer’s experience. “Retailers have been using entertainment to attract shoppers for years, from mall carousels to the Mall of America's amusement park” (Smith, 2012).

Mall of America is already a tourist attraction due its grand size and number of stores. However, the incorporation of entertainment has made

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