Martin Lindstrom's Spellbinding Effect On Baby Shoppers

The letters informed the mall executives on how the mall had created a spellbinding effect on their newborns. It seemed that the fussing and crying babies would immediately calm down the moment they entered the mall. This did not seem to occur anywhere else. As a result, management concluded that the cheery scents, baby powder and soothing music had created a positive memory to the babies that was infiltrated when they were originally in their mothers’ womb. Therefore, this confirms that even in the womb, marketers are able to reach new potential customers by positively impacting their moods and memories. Unfortunately, management has not been able to estimate the long-term effect on the baby shoppers. They do, however, believe that the mall …show more content…
So I went on a hunt to find if there were any creditable sources out there that did not agree, let alone did not believe in Martin Lindstrom’s findings. However, it seemed that nearly every source was on Martin’s side and was apprising for him for his powerful findings. The Wall Street Journal is a worldwide business newspaper company that has been around since 1889. Eric Felten wrote an article in The Wall Street Journal on Brandwashed. Throughout the article Eric suggests that Martin made outdated claims, provided false statements and over simplistic ideas. For example, Martin stated that the first word recognize by children is McDonald’s or Ronald, instead of mom or dad. This statement did not settle well with Eric so he decided to contact the original consumer research (Bryan Urbick). Bryan was baffled and denied he made such claim. Therefore, one question arose from this: Is Martin Lindstrom a liar or are some companies and researchers willing to take some secrets to their own graves to inhabit a favorable profitable …show more content…
By the end of Brandwashed, businesses should understand that consumers could be manipulated to increase consumption. Manipulation is most effective at the subconscious level. Companies are becoming more sophisticated as technology provides additional tools to draw customers in. In todays society, a majority of people have smartphones and have instant access to the internet. Promotions, placement and prices can effectively be positioned in front of their desired target by using digital footprints. A digital footprint allows marketing companies to create psychological profiles that are based on your personality and online movement. They then provide companies with; highly recommend suggestions on who you are and what you might buy. Kopiko Candy should be used as a perfect reference company for candy companies such as Tootsie Roll. Tootsie Roll should supply pediatricians and doctors with samples to give to their visiting pregnant clients to create biological programming. Tootsie Roll should also increase their marketing efforts on smart devices as infants are exposed to more to advertisements on smart devices. Once the newborn children grow, they will have a recognizable taste preference and brand recognition that will create a loyal customer allowing the company to grow