Malcolm Turnbulls Language Analysis

Improved Essays
Language in The Sunday Telegraphs editorial: Why Malcolm Turnbull should remain Prime Minister is used to position the audience to think highly of liberal and of Turnbull. Language is also used to outcast Labor and Bill Shortens election campaign.
In the featured editorial, Why Malcolm Turnbull should remain Prime Minister, the Liberal government has been given a lot of leniency and benefit of the doubt, none of which was afforded Labor, where instead Labor has been shown to be making disastrous moves. “It’s a bold and impressive start – and it shows what this government can achieve if it can get away from some basic errors.” this is a key example of giving the Liberal party and Malcolm Turnbull the benefit of the doubt and showing belief that
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Turnbull is said to be, “the right man to lead Australia for the next three years.” This is a clear inclination as to the basis and mentality of the editorial, that Malcolm Turnbull should stay Prime Minister. The editorial supply’s key signs to support this viewpoint and through the use of language features is able to convey them effectively. The editorial states that, “Mr Turnbull’s talents are unquestioned”. The use of current world issues – switching the focus from just Australia to a macro scale – such as the possibility of Donald Trump’s presidency and Britain leaving the European Union, is used to position the audience to want to have a government that is secure and won’t become unstable or prone to scandal. The use of this positions the audience, through the use of fear, to associate Bill Shorten with negatives events from around the world. This is evident when they note the “unstable world in which we find ourselves”. The editorial promotes the idea that Australians want to see the best possible candidate to sit in the Prime Minister’s office, and the Sunday Telegraph believes that that person is Malcolm Turnbull. The editorial used positively connoted language to describe Mr Turnbull, phrases such as “decency”, “undoubted intellect”, talented, and “a man of integrity”. This overall dignified opinion of Mr Turnbull is …show more content…
The editorial outlines many positive features of Liberal such as, great potential, saying “It’s a bold and impressive start” and features of competence and strength throughout. The same cannot be said for Labor, the editorial mudslinging their entire campaign, refuting everything good and focusing on negatives. The editorial heavily focuses on the Medicare scandal that disingenuously plagued Liberal’s campaign. The editorial described it as, “an irresponsible dog-whistle being blown by a Labor leader trying to camouflage a lack of readiness to govern.” This scandal was tied to two main facts about the exposition, Mr Turnbull inherited a government full of problems – putting more strife on Labor’s campaign and how they had ruined government for the Coalition – and the prolonged Medicare scandal by Bill Shorten proving that he is to be deemed more of a union boss rather than a political candidate. In the Sunday Telegraphs editorial, Labor is outcast and shown to be less ready to govern Australia. It makes this point by saying that the years in which Labor were in power “were a total shemozzle,” and by simply stating “Shorten and Labor are nowhere near ready to return to power” it positions the reader to view Liberal as a better, flawless party. This is the editorial teams

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