Malcolm Gladwell’s thesis in The Warren Harding Error is that we possess both conscious and unconscious thoughts, however, our unconscious thoughts directly affect us more than we are aware of. These subconscious thoughts are shaped by our experiences and environment, and directly impact our behavior and actions. Gladwell has multiple claims throughout the article the primary one being that we have powerful associations with words and people's appearances, and just being exposed to them can have a dramatic change in our behavior. Another claim is that while we have our conscious thoughts composed of our stated values and deliberate behavior, we also have unconscious thoughts that form from automatic associations subconsciously. Gladwell’s
