Malcolm Gladwell The Tipping Point

In the national bestseller novel, The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell discusses how ideas and products become popular, thus reaching its “tipping point”. According to Gladwell, the tipping point is when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. One idea goes viral but not the others and Malcolm was determined to find out why. With years of research and experiments and analysis done, Gladwell concludes that making minor adjustments and constantly tweaking products and ideas can make them more likely to be successful. Gladwell pinpoints three major factors that plays a role in distinguishing whether the product or idea will reach the “tipping point”. The Law of the Few, the Stickiness Factor, and the Power of Context are what makes the product viral. Throughout the book, great evidence is gathered and clear explanations are described about the three parameters to success.
Gladwell claims to spread an idea, brand, or message successfully, then connectors, mavens and salesmen will be a great value. In order for the product to spread like wildfire, only a few important and well connected people can …show more content…
He puts forth that major events that gain attention and widespread popularity is because of some little event that sparked, or “tipped”, them into occurrence. Gladwell provides several cases and theories such as persistent problems of teen cigarette use and the rise and decline of Airwalk shoes to support his claim. He backs up his claims with countless amount of evidence to every little detail. With years of research and analysis done Malcolm can confidently prove that the three parameters to success are the Law of the Few, the Stickiness Factor, and the Power of