In an article “Threshold Models of Collective Behavior” by Mark Granovetter, he mentions that, “The key concept is that of 'threshold ': the number or proportion of others who must make one decision before a given actor does so” (Granovetter). This quote being Granovetter’s explanation to elaborate on what he means when mentioning his threshold theory. Although Gladwell elaborates using his own words, he still refers to one of the greatest sociologist in a very long time. With the support of such an accredited sociologist, it helps to make Gladwell’s theory credible
In an article “Threshold Models of Collective Behavior” by Mark Granovetter, he mentions that, “The key concept is that of 'threshold ': the number or proportion of others who must make one decision before a given actor does so” (Granovetter). This quote being Granovetter’s explanation to elaborate on what he means when mentioning his threshold theory. Although Gladwell elaborates using his own words, he still refers to one of the greatest sociologist in a very long time. With the support of such an accredited sociologist, it helps to make Gladwell’s theory credible