The Malcolm Baldrige Award was set up in 1987 with the signing of the Malcolm Baldrige National Quality Improvement Act of 1987 by the honorable late President Reagan. However, in the last four years, the Malcolm Baldrige National Quality Award has become the most important symbol for transforming American businesses. The Reason for coming up with this award was to encourage quality awareness and innovation and to actively advertise these winning strategies to United States businesses. So, many American businesses didn’t know anything about quality, and many did not implement quality or didn't know where to begin in implementing quality control. For this reason, the Baldrige Award was created.
There are seven categories that I will judge Crocs Inc. to fit the Baldrige criteria. These criteria are the foundation for deciding on the award recipient and were setup to bring out the spirit of competitiveness. These criteria also provide a foundation that is used by an organization to improve overall quality performance. The criteria are the following as I grade Crocs performance:
1. Leadership - Andrew Rees, Dan Hart, and Carrie Teffner has led the company in the right direction. They will receive a score of 100 points …show more content…
Strategic Planning – The product development and planning is needed without losing connection with Crocs base compatibilities of comfort, functionality and durability. They keep up with the in-store presence of other competitors in the market, Crocs is planning to grow its number of marketing intermediaries, grow its number of stores and intensify its distribution policy. Included in the operational strategy is the Crocs Clogs can remain with an undifferentiated marketing strategy, where the other parts of the product mix are set aside for a certain segment and will gravitate more towards a concentrated marketing strategy. 80
There are seven categories that I will judge Crocs Inc. to fit the Baldrige criteria. These criteria are the foundation for deciding on the award recipient and were setup to bring out the spirit of competitiveness. These criteria also provide a foundation that is used by an organization to improve overall quality performance. The criteria are the following as I grade Crocs performance:
1. Leadership - Andrew Rees, Dan Hart, and Carrie Teffner has led the company in the right direction. They will receive a score of 100 points …show more content…
Strategic Planning – The product development and planning is needed without losing connection with Crocs base compatibilities of comfort, functionality and durability. They keep up with the in-store presence of other competitors in the market, Crocs is planning to grow its number of marketing intermediaries, grow its number of stores and intensify its distribution policy. Included in the operational strategy is the Crocs Clogs can remain with an undifferentiated marketing strategy, where the other parts of the product mix are set aside for a certain segment and will gravitate more towards a concentrated marketing strategy. 80