Executive Summary
During 2014, the Malaysia Airlines company experienced two major airline crashes, which destroyed the company’s reputation. As a result of the crashes, the company experienced massive losses and a further loss of clients and this has placed the airlines company in a very complicated situation. The crises that the company went through were aired and circulated all over the world, thanks to the social media.
This communications plan examines the crisis and challenges that the company has gone through. It also explores how the company can develop effective communication from an international perspective in order to regain its reputation. An analysis of how the various options can aid in the restoration of the company’s reputation …show more content…
Which communication strategies can Malaysia airlines employ in order to restore its reputation in the airlines industry?
2. How do the company’s communication messages align with the international media coverage? Will it enable the company to succeed in its communication?
3. How can cultural differences between the company and the media affect the company’s communication strategies?
SWOT analysis
The following table presents an analysis of the company’s strengths, opportunities, weaknesses and threats.
Strengths
1. Strong support from the government
2. Huge market. The company offers it services in South Asia, Middle East and several other destinations
3. Effective marketing and advertising strategies.
4. The company has a big competent workforce. Weaknesses
1. The company has a limited domestic market.
2. Reliance on international onward moving traffic.
Opportunities
1. More international routes because the company serves popular destinations.
2. Provision of more choices to the customers due to the companies increased global presence. Threats
1. Competition from Singapore airlines and Jet airways.
2. Rising costs of …show more content…
Counselors, psychologists and other services providers have been sent to console and encourage the families of those who passed on. All the expenses incurred in the provision of such services have been met by the company. A part from providing counseling and encouragement assistance, the company has also set aside $10 million, which will be used in compensating the families. Priority will be given to the provision of basic amenities to those who relied upon the departed for their livelihood. Additionally, the funds shall be used in educating the victims’ children. The government, members of the public and the international community has expressed in willingness to support the company regain its original
During 2014, the Malaysia Airlines company experienced two major airline crashes, which destroyed the company’s reputation. As a result of the crashes, the company experienced massive losses and a further loss of clients and this has placed the airlines company in a very complicated situation. The crises that the company went through were aired and circulated all over the world, thanks to the social media.
This communications plan examines the crisis and challenges that the company has gone through. It also explores how the company can develop effective communication from an international perspective in order to regain its reputation. An analysis of how the various options can aid in the restoration of the company’s reputation …show more content…
Which communication strategies can Malaysia airlines employ in order to restore its reputation in the airlines industry?
2. How do the company’s communication messages align with the international media coverage? Will it enable the company to succeed in its communication?
3. How can cultural differences between the company and the media affect the company’s communication strategies?
SWOT analysis
The following table presents an analysis of the company’s strengths, opportunities, weaknesses and threats.
Strengths
1. Strong support from the government
2. Huge market. The company offers it services in South Asia, Middle East and several other destinations
3. Effective marketing and advertising strategies.
4. The company has a big competent workforce. Weaknesses
1. The company has a limited domestic market.
2. Reliance on international onward moving traffic.
Opportunities
1. More international routes because the company serves popular destinations.
2. Provision of more choices to the customers due to the companies increased global presence. Threats
1. Competition from Singapore airlines and Jet airways.
2. Rising costs of …show more content…
Counselors, psychologists and other services providers have been sent to console and encourage the families of those who passed on. All the expenses incurred in the provision of such services have been met by the company. A part from providing counseling and encouragement assistance, the company has also set aside $10 million, which will be used in compensating the families. Priority will be given to the provision of basic amenities to those who relied upon the departed for their livelihood. Additionally, the funds shall be used in educating the victims’ children. The government, members of the public and the international community has expressed in willingness to support the company regain its original