Essay about Making Social Media Work For Your Business

1391 Words Sep 15th, 2016 6 Pages
Making Social Media Work For Your Business
By Ken Sundheim | Submitted On June 07, 2010

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Expert Author Ken Sundheim
Social Media and the Development of the Web 2.0

Designed to be spread through social interaction, Social Media relies on accessibility and consumer usability. Taking full advantage of the wide spread use of the Internet, social media uses web-based technologies to engage singular media sources in dialogue with one another. Social media has brought democracy to the dissemination of information and knowledge, giving a voice to the general public, transforming the masses from content consumers to content producers. Social media has been defined by Andreas Kaplan and Michael Haenlein as "a group of Internet bases application that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content." Many business have started to take advantage of this "user-generated content", also known as "consumer generated media". The wide spread use of social media has taken the information age one step further into what is becoming known as "The Attention Age"

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