By far the most common complaint I hear from my residents that they never have enough time for everything expected of them. Between work, school, and demanding social lives commitments seem to pile up quickly and easily. Naturally then, when I ask my residents to attend these connection events, many of which they designed themselves, I frequently hear that they just have no time. For me, it became apparent that the events themselves were not the issue, but the lack of time so I made the events much shorter still to no avail. Then it became an issue of branding, interest, and exposure.
As a marketing major, this conclusion made much sense. Many more worthy, expensive, and targeted events have failed due to poor marketing, so naturally I concluded mine had fallen prey to the same demise. Therefore, I redid all the event messaging, created more fliers, and plastered my entire house with more printed copies. Unfortunately, unlike what I had anticipated all of my marketing effort resulted in an attendance increase of only four students. Frustrated and confused I finally just …show more content…
Individuals, like my residents, therefore, process commitments, like these connection events, happening in near future regarding costs. However, if the events take place in the distant future individuals will consider them regarding how well they align with their self-concept and goals. Therefore, if I wanted more students to attend these connection events, I would need to utilize "future lock-in" by having students commit to attending the event at a future