3.3 INTERGRATED MARKETING COMMUNICATION PLAN
This Marketing plan has been developed with the base of Fill’s Marketing communication framework
3.3.1 CONTEXT ANALYSIS
Chocolate is like Ice cream, toothe past and milk powder have the universal appeal across all demographics and cultures. But unlike toothpaste and milk powder, chocolate is not considered to be a necessity. Despite these constraints, western influence of chocolate as accepted a s a reward, gift, may the gift for loved ones friends, relatives is wide spread. chocolate often triumphs over flowers as the gift of choice. The best evidence of this is on valentine’s Day, seasonal and religious events such as as Christmas and new year, and birthdays and anniversaries.…