Materials
Materials included three different photos of a woman wearing three different levels of makeup, a perception of each photo rating task, a personality test, a makeup survey, and a demographic survey. Our independent variable was makeup, and there were three levels; no, light, and heavy makeup. The purpose of our experiment was to see if makeup amount influences the way others perceive women, therefore, we decided to use three levels of makeup and to present participants one of the three photos in order to see the difference in perception of makeup. The woman on the photos gave permission to be the model in the experiment. As can be seen in Appendix A, we wanted to see if makeup had an impact on the perception of the woman, so we created a rating task for each picture in which the woman was rated on attractiveness, …show more content…
The same woman was used for all photos, the woman had either no, light or heavy makeup on. Only the face of the woman was photographed, and she had the same facial expression in each photo. In the no makeup photo she was wearing absolutely no makeup, on the light makeup photo she was wearing a little foundation, mascara, and blush, and lastly on the heavy makeup photo she was wearing a full face of makeup with eyeshadow, false lashes and lipstick. The photos were printed in color, and placed at the top of the page with the 7-point rating scale below. The photos were large enough to cover approximately half of the page. The dependent variable associated with our manipulation was perception, and it was operationalized by the rating tasks. We measured how the woman’s attractiveness, confidence, intelligence, and friendliness was perceived in a 7-point least to most scale. Also, we included three additional open-ended questions related to the rating task. Participants were asked why they gave the ratings they did, to mention if they knew the person they rated and to give her name if they did know her, and what they thought we were
Materials included three different photos of a woman wearing three different levels of makeup, a perception of each photo rating task, a personality test, a makeup survey, and a demographic survey. Our independent variable was makeup, and there were three levels; no, light, and heavy makeup. The purpose of our experiment was to see if makeup amount influences the way others perceive women, therefore, we decided to use three levels of makeup and to present participants one of the three photos in order to see the difference in perception of makeup. The woman on the photos gave permission to be the model in the experiment. As can be seen in Appendix A, we wanted to see if makeup had an impact on the perception of the woman, so we created a rating task for each picture in which the woman was rated on attractiveness, …show more content…
The same woman was used for all photos, the woman had either no, light or heavy makeup on. Only the face of the woman was photographed, and she had the same facial expression in each photo. In the no makeup photo she was wearing absolutely no makeup, on the light makeup photo she was wearing a little foundation, mascara, and blush, and lastly on the heavy makeup photo she was wearing a full face of makeup with eyeshadow, false lashes and lipstick. The photos were printed in color, and placed at the top of the page with the 7-point rating scale below. The photos were large enough to cover approximately half of the page. The dependent variable associated with our manipulation was perception, and it was operationalized by the rating tasks. We measured how the woman’s attractiveness, confidence, intelligence, and friendliness was perceived in a 7-point least to most scale. Also, we included three additional open-ended questions related to the rating task. Participants were asked why they gave the ratings they did, to mention if they knew the person they rated and to give her name if they did know her, and what they thought we were