1) Use the “strategic service vision” framework to describe Alamo Drafthouse in term of target market segment, service concept, operating strategy, and service delivery system. …show more content…
They using the service concept that is they serve the food to the customer, come to get the order and serve to them by they don’t need to go to order at the bar by them self. But the server didn’t come to ask the customer if they want anything or not, they only come to get the order when the customer order by write down on a paper. To reduce the interruption and make the customer get more convenience at this theater. The people who love to drink and eat while watching the movie is the target market of this