Major Risk

Great Essays
G. Major Risks & Responses
Risks of signing Kristaps Porzingis: The risk for every professional athlete is the risk of injury. There have been great athletes in many different sports, whose careers have been cut short due to injuries. For example, Bo Jackson’s career was cut short due to a hip injury. Injuries are apart of every sport and sometimes cannot be prevented. Even though there is not hitting in the NBA, there is still the possibility of getting hurt. There is no way to guarantee that Porzingis will never get hurt while playing in the NBA. However, that does not mean he is not profitable if he were to ever obtain a career ending injury. Yao Ming is a prime example of an athlete that has had success after his playing career in the
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Similar to Yao Ming, Porzingis is a foreign player, from Latvia. The country of Latvia has only produced three NBA players (basketball-reference.com). As a result, Porzingis could be an international superstar. Roc Nation would help Porzingis locate endorsement deals. As mentioned earlier, the organization is planning on reaching out to Under Armour for an endorsement deal. Roc Nation also wants to help Porzingis find alterative investments options. In particular, the company would like to look for options in his native country of …show more content…
Roc Nation was successfully able to help Robinson Cano agree to his new contract. Robinson Cano was able to sign a ten-year deal worth $240 million contract with the Seattle Mariners. At the time, it was the fourth largest contract in baseball (usatoday.com, 2013). Therefore, Roc Nation has shown they have the ability to help their athletes sign huge contracts. Jay-Z was the founder of Roc Nation and he is the face of the company. This is a major advantage because he has become a very successful rapper and businessman. Therefore, he has many connections throughout the entertainment industry. However, there is as a potential risk of Jay-Z being the face of the organization. What happens to the reputation of Roc Nation if Jay-Z gets into trouble? Do the athletes get a bad reputation for being signed by Roc Nation? Roc Nation has no control over what Jay-Z does with his personal life. However, the company is more than just Jay-Z. The company not only looks to hire the best athletes, but also looks to hire the top available agents. For example, the company hires agents who have links in the NFL and NBA. Michael Yormark said, "We hope to have a new lead football agent and a lead baseball agent” (Mullen, 2015). Therefore, there are many people who are involved with the company, other than just

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