MAHINDRA
By Sonali Gupta
Section B
PGP30107
Declaration
I, Sonali Gupta, do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citation.
Table of Contents
1. EXECUTIVE SUMMARY 3
2. INTRODUCTION 3
3. VISION AND MISSION 3
4. VALUE SYSTEM 5
5. BUSINESS POLICIES AND PRACTICES OF MAHINDRA 6
6. MANAGEMENT STRUCTURE AND NATURE 7
7. HUMAN RESOURCE AT MAHINDRA 8
8. BRAND EQUITY AND IMAGE 8
9. MAHINDRA’S PERFORMANCE 9
10. CONCLUSION 9
11. REFERENCES 9
1. EXECUTIVE SUMMARY
Mahindra & Mahindra, the only Indian tractor manufacturer which is among the top brands in the world, has achieved a leadership position because of its unique principles, value …show more content…
b) Mahindra aims at producing goods and services that assure safety and are sustainable.
c) It has various guiding principles to ensure the wellbeing of its employees in all possible manner.
d) Mahindra ensures to keep the interests of its stakeholders, especially the ones who are vulnerable and marginalized, at high priority at all times.
e) The human rights need to be protected.
f) Mahindra ensures that the environment is not disturbed by any of its activities thereby following green and sustainable practices.
g) Abiding by the regulatory policies and acting in a responsible manner when the interests of the public are at stake, is one of the guiding principles of Mahindra.
h) Equitable development and inclusive growth is supported strongly by the company.
i) Serving the needs of the customers and consumers is also one of the most important guiding principles of the company.
6. MANAGEMENT STRUCTURE AND NATURE
a) Management Structure
The management strongly believes in good governance coupled with the same vision, grit and ethics as the group’s to run a successful