b) I prefer Source B, Ben Franklin’s mission statement. His values and goals are clearly defined and explained in …show more content…
To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.” I chose this mission statement as it is has a positive message and reflects the company’s aims and values well. ii) The company’s core values are to inspire people and create value and passion. iii) The language used was very effective and creates a good image of the company when reading their mission statement. They use words with very positive connotations such as “refresh…spirit… inspire…optimism…create value…” These words tell the consumers that Coca-Cola is a positive company with good values. It shows that their intentions are to make people happy through their product: “To inspire moments of optimism and happiness through our brands and actions.” iv) Coca-Cola aims to “refresh the world in mind, body and spirit.” They want to “inspire” people through “moments of optimism and happiness through their brands and actions”. They want to “create value and make a difference” in the world or lives of their