ABSTRACT:
Advertising means to grab the attention of customers by using different communicational tools so, there are many ways to encourage, pursue and manipulate the potential customers which include TV ads, magazines, newspaper, radio, social media etc. Advertising is the main source to provide your message to audience where you can present your idea to whole or specific consumer. It helps to make the image of product in consumer’s mind which is called as Product Positioning by this you can lift the brand image in the market by associating any celebrity with the brand. Associating a celebrity with the brand increase worth of brand it helps in persuading a consumer to purchase the brand and it also helps them to think positive about the …show more content…
The premium quality ice cream is combined with rich Belgian Chocolate in an ice cream bar that is so indulgent and pleasurable; it makes you feel like royalty, making it the ultimate sensorial experience from the very first bite. With a delectable range that includes the original pinnacle of pleasure, Magnum Classic, the chunky Magnum Almond and now the decadent Magnum Truffle; Magnum makes every bite pleasurable!
It is available in the market in different flavors:
Magnum Classic; silky vanilla bean ice cream covered in a thick layer of Belgian milk …show more content…
Product Quality is a critical determinant of consumer satisfaction. The demand for a product depends upon the quality that a manufacturer is providing to their consumers. It gives the worth of the brand, build the brand image in the market and increase brand loyalty, people start talking about the brand and start suggesting to others by spreading the good word of mouth which leads to high sales and create high value in the market, because of its worth people feel good to be associated with it. It is being observed that consumer always perceived high price as high quality product, it gives consumer a very majestic & royal touch which make them feel Proud to have this royal brand. Hence, high quality has a positive relation with price High Quality = High Price When a customer pays a higher price for a product, he is paying for not only quality which he can see, feel, or judge but also the esteem value, whether he gets the right product in the exchange of right price. By this research we found that some people who are ready to pay high price but don’t want to compromise in quality. As magnum is a premium Brand, targeted elite class, hence its price is higher than other ice-cream brand, in order to be perceived as
Advertising means to grab the attention of customers by using different communicational tools so, there are many ways to encourage, pursue and manipulate the potential customers which include TV ads, magazines, newspaper, radio, social media etc. Advertising is the main source to provide your message to audience where you can present your idea to whole or specific consumer. It helps to make the image of product in consumer’s mind which is called as Product Positioning by this you can lift the brand image in the market by associating any celebrity with the brand. Associating a celebrity with the brand increase worth of brand it helps in persuading a consumer to purchase the brand and it also helps them to think positive about the …show more content…
The premium quality ice cream is combined with rich Belgian Chocolate in an ice cream bar that is so indulgent and pleasurable; it makes you feel like royalty, making it the ultimate sensorial experience from the very first bite. With a delectable range that includes the original pinnacle of pleasure, Magnum Classic, the chunky Magnum Almond and now the decadent Magnum Truffle; Magnum makes every bite pleasurable!
It is available in the market in different flavors:
Magnum Classic; silky vanilla bean ice cream covered in a thick layer of Belgian milk …show more content…
Product Quality is a critical determinant of consumer satisfaction. The demand for a product depends upon the quality that a manufacturer is providing to their consumers. It gives the worth of the brand, build the brand image in the market and increase brand loyalty, people start talking about the brand and start suggesting to others by spreading the good word of mouth which leads to high sales and create high value in the market, because of its worth people feel good to be associated with it. It is being observed that consumer always perceived high price as high quality product, it gives consumer a very majestic & royal touch which make them feel Proud to have this royal brand. Hence, high quality has a positive relation with price High Quality = High Price When a customer pays a higher price for a product, he is paying for not only quality which he can see, feel, or judge but also the esteem value, whether he gets the right product in the exchange of right price. By this research we found that some people who are ready to pay high price but don’t want to compromise in quality. As magnum is a premium Brand, targeted elite class, hence its price is higher than other ice-cream brand, in order to be perceived as