Maggi Noodle Case Study

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Saran Kumar and Dhivya (2014) discusses the study is basically framed by implementing customer based brand equity model in Maggi noodle. This study mainly focused before the banned period of Maggi noodle and how customer’s attitude of brand loyalty is a measure of the attachment that a customer has with a brand. So, this study will help to identify their loyalty level of Maggi noodle with six dimensions (Salience, performance, imagery, judgment, feeling and resonance) of CBBE model. This author used various literature reviews are used for deep study and for framing questionnaire. Empirical research design is used to describe the existing phenomenon about the position of Nestle Maggi noodle among customers.
Akanksha Chhibber (2015) the author discusses the indispensable value of food safety and standards authority of India (FSSAI) in the food industry through the elucidation of the recent ban imposed by FSSAI …show more content…
The favorite of all age groups has started facing ban from government authorities all over India. This paper is an attempt to analyze the truth behind the ‘Taste bhi. Health bhi’ commitment to the brand.
Neha Garg (2015) examined in this author Impact of Maggi row in India a well reputed brand, is known to all. So, this Maggi row has become so much criticism due to the involvement of health aspect and children in this case. As a result of this row, various sections of the society has been impacted like workers, suppliers, share market, government company itself, etc. in India. Since the Maggi row has impacted the whole severely and owing to the importance of assessing the damage done, in taking remedial measures, it is vital to conduct research regarding the whole impact of Maggi

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