Maggi Brand Case Study

Good Essays
Question 1
Analyse the company’s statement of mission/vision via their website. Critically discuss how effective has the firm been in applying the principles of brand vision to its brand strategy relating to your chosen FMCG brand?
Answer 1
Maggi products help bring out the best in every meal. It is an easy and quick solutions like Instant Soup, Stocks, Bouillon Cubes, Ketchups, Sauces, Seasonings and Instant Noodles, these all make easy cooking and add flavours to food.
“Maggi Brand – the flavour that fresh food loves, helping you make nutritious, delicious meal.” (Nestle, 2015)
History
Julius Maggi founded Maggi Company in 1863 in Switzerland. She created a recipe of flavours that adds extra taste to the meals. This marked the beginning
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The kids who had grown up with Maggi have now become young adults. Nestle wanted to capitalize on the enormous bank of "Maggi memories" by giving customers a chance to have a conversation about the brand and allowing them to relive and refresh their fond memories, they wanted to create a better emotion bond between the brand and the consumers. With this objective in mind Nestle launched an integrated campaign Maggie is not only a good value proposition but is also strong on the taste front. Nestle wanted to acknowledge their consumers and their Maggi experiences. The vast reach of digital media was used as interactive website for the consumers, www.meandmeri.in. To incorporate its health and wellness slogan — 'Taste bhi, health bhi' — in the noodles brand, Nestle renovated the two-minute noodles to ensure more calcium and protein content in the product. The packaging has been tweaked to accommodate the pictures of consumers whose entries the company chooses. If a consumer has a story to tell about Maggi, they would put him or her on the packaging, TV or print. Nestle would continue to innovate and renovate products under the Maggi umbrella. In 2008, two brand extensions — Maggi Bhuna Masala and Maggi Cuppa Mania Instant Noodles — were added to the portfolio. The Meri Maggi campaign is a step in the direction of personalizing the Maggi experience for anyone and everyone who has tasted the snack. Meri Maggi Facebook campaign, was also launched parallel which was using photos and posts strategically to involve and engage with their

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