Magazine Analysis Of Cosmopolitan Magazine

I am analyzing the April 2016 edition of Cosmopolitan magazine. The front cover immediately shows that the magazine is meant for women and is geared toward their interests. Kaley Cuoco is on the cover and she is dressed up in an attractive swimsuit and shorts. They show off her beauty, but do not make her look over sexualized, which could detract from the appeal to women. The biggest text is yellow and says “glow on!” The word glow is a feminine word because women want to be noticed and look radiant and glowing. The magazine showcases covering sex, acne, workouts for your butt and legs and online dating advice. Essentially, the magazine is advertising that it covers looking attractive and getting a man. The title is partially covered by Cuoco’s …show more content…
For example, Chrissy Teigan is advertising for TreSemme hair products and has several pictures of her perfect hair on the first page of the magazine. Another advertisement is for Bebe clothes and the models advertising the clothes are in a laundry mat doing their laundry. This ad relies on a gender stereotype that women are meant to be housewives that spend their day looking beautiful and doing laundry. The Bebe slogan is remix, reinvent and redefine, which I find very interesting considering they are actively portraying women in sexist duties. This is in contrast to an Amazon advertisement that is for their clothes. Their slogan is “Smart is Beautiful” and the models are in business …show more content…
The answer was an automatic no. Although, it might be normal to be turned on by non-heterosexual sex when you are heterosexual it showed that the audience was heterosexual and was not interested in hearing other sexualities and what their sexual perspective was. Kaley Cuoco is one of the older cover girls of Cosmo. However you wouldn’t know it from her pictures throughout the magazine. She is wearing fun summer baseball clothes and swimsuits. Her outfits look childish and what a little girl would wear to the baseball park. Cosmo tried to make her look younger to appeal to the younger audience and not lose their interest since Cuoco is 30 and divorced. Her experience and place in life is vastly different than most of the readers. However, Cosmo makes her relatable to the audience by focusing on her heartbreak, a universal