In Made to Stick, Chip and Dan Heath dig deep into communication past the surface-level tips and tricks such as eye-contact or body language that are taught in early required higher education courses. The two brothers do a wonderful job of answer the very “real-life” questions such as, “What do I actually say or write?” and “How do I keep the attention of my audience?” We all know there are many different ways to express the same idea, so how does one go about most-effectively sending their message? Chip and Dan open up the book asking how the same urban legends are so widely identified across varying cultures. The answer is “stickiness.” A sticky idea is one that is understood, remembered, and creates a shift in the perceptions of the observer.
…show more content…
Stories invoke inspiration when one sees another overcome an obstacle like in the story of Jared–who lost hundreds of pounds eating low-fat Subway sandwiches. Chip and Dan propose three plot types that inspire most-effectively: 1. The Challenge Plot, where a heroin presented with a challenge then proceeds to defeat it against all odds. 2. The Connection Plot, where a moment is shared by two seemingly unlike people which results in social barriers being torn down. 3. The Creativity Plot, where one or more people solve an issue with an unconventional approach using tools which seemed hopeless. A good illustration would be MacGyver, who always seems to find a way out using only the items within an arm’s reach. Innovation can also be framed in a story form by using a “springboard.” This form acknowledges how an existing problem might change when faced with a shifting environment and the necessity to evolve …show more content…
We all have ideas tumbling around in our minds just waiting for the right words to come by so we can express what we mean. The “Curse of Knowledge” idea is captivating to me because I have always struggled expressing that idea to those around me saying things like, “You don’t know ‘til you know!” and expecting them to understand what exactly that means. I struggle with finding the perfect way to express my intentions nearly every day and by learning the S.U.C.C.E.S. method I am confident I will be more poised in the way I structure my message. Simplicity means to limit the scope of your message so an audience can effortlessly focus on the primary message and not be led astray by diverting thoughts cued by overly-descriptive language. The messages of the bible have been so widely shared because many of them are spoken in proverbs or parables. Proverbs are short, simple, but can fit many different cultural ideologies. Parables are simple stories used to illustrate a moral or spiritual lesson. Sayings such as, "Eye for an eye" and “A house is not a home” express multiple meanings but are summed up in a short, easy to say, and to-the-point message. An unexpected message interrupts the cycle of life for just enough time for intrigue to enter the mind. Within this gap fueled by interest, entire perceptions are up for reinvention and excitement can arise thus motivating action toward a goal. By breaking the schema in everyday
Stories invoke inspiration when one sees another overcome an obstacle like in the story of Jared–who lost hundreds of pounds eating low-fat Subway sandwiches. Chip and Dan propose three plot types that inspire most-effectively: 1. The Challenge Plot, where a heroin presented with a challenge then proceeds to defeat it against all odds. 2. The Connection Plot, where a moment is shared by two seemingly unlike people which results in social barriers being torn down. 3. The Creativity Plot, where one or more people solve an issue with an unconventional approach using tools which seemed hopeless. A good illustration would be MacGyver, who always seems to find a way out using only the items within an arm’s reach. Innovation can also be framed in a story form by using a “springboard.” This form acknowledges how an existing problem might change when faced with a shifting environment and the necessity to evolve …show more content…
We all have ideas tumbling around in our minds just waiting for the right words to come by so we can express what we mean. The “Curse of Knowledge” idea is captivating to me because I have always struggled expressing that idea to those around me saying things like, “You don’t know ‘til you know!” and expecting them to understand what exactly that means. I struggle with finding the perfect way to express my intentions nearly every day and by learning the S.U.C.C.E.S. method I am confident I will be more poised in the way I structure my message. Simplicity means to limit the scope of your message so an audience can effortlessly focus on the primary message and not be led astray by diverting thoughts cued by overly-descriptive language. The messages of the bible have been so widely shared because many of them are spoken in proverbs or parables. Proverbs are short, simple, but can fit many different cultural ideologies. Parables are simple stories used to illustrate a moral or spiritual lesson. Sayings such as, "Eye for an eye" and “A house is not a home” express multiple meanings but are summed up in a short, easy to say, and to-the-point message. An unexpected message interrupts the cycle of life for just enough time for intrigue to enter the mind. Within this gap fueled by interest, entire perceptions are up for reinvention and excitement can arise thus motivating action toward a goal. By breaking the schema in everyday