In Made to Stick, Chip and Dan Heath argue that the six criteria of stickiness make every idea more memorable and powerful. They target business-leaders, policy-makers, and teachers. The first criterion is Simple, which has two required prongs: Core, which focuses the text, and Compact, which keeps a text concise (Heath 45-46). The second criterion is Unexpected, which opens and closes knowledge gaps to keep the target audience’s attention (65). Dan Pink’s TedTalk “The Puzzle of Motivation” argues business-leaders should use intrinsic motivators, instead of extrinsic ones, to increase productivity and creativity of the right-brained, creative and conceptual, jobs. Pink satisfies the criteria Simple and Unexpected. Satisfying Simple requires
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The solution to the problem, extrinsic motivators are being used in businesses where it actually inhibits top performance, is for the motivators to change to intrinsic ones (Pink 17:20). The one solution to the problem with motivation in businesses is described and it is the only one given. Thus, Pink’s text fully satisfies Avoiding Decision …show more content…
Describing the type of students Dan Ariely did a study on, Pink uses “MIT” (Pink 9:00) to describe the high-intellect and intensity of the students. Pink did this to save words and describe the types of students they are.
A Metaphor is a non-literal comparison (Heath 60). When Pink describes how the business operating system and finds all the motivation is based “around extrinsic motivators, around carrots and sticks” (Pink 5:36). This is a metaphor between extrinsic motivators and carrots and sticks. Sticks prod people to do actions as would a threat, while carrots entice people to do an action for the carrot as a reward would do. Both threats and rewards are extrinsic motivators, and this comparison is expressing how basic an extrinsic motivator is.
A generative analogy is a metaphor that allows the reader to gain a much deeper understanding of the comparison (Heath 60-61). In Pink’s text, he describes management as a “television set” (Pink 13:09). By using this metaphor to compare management to a television set, Pink is able to have the audience draw conclusions on the many similarities between the two on what they are composed of and their role in the grand scheme (i.e. the parts of the television set and how they can be compared to the roles in management) while using fewer words. Since Pink’s text satisfied more than one Compact strategy,
The solution to the problem, extrinsic motivators are being used in businesses where it actually inhibits top performance, is for the motivators to change to intrinsic ones (Pink 17:20). The one solution to the problem with motivation in businesses is described and it is the only one given. Thus, Pink’s text fully satisfies Avoiding Decision …show more content…
Describing the type of students Dan Ariely did a study on, Pink uses “MIT” (Pink 9:00) to describe the high-intellect and intensity of the students. Pink did this to save words and describe the types of students they are.
A Metaphor is a non-literal comparison (Heath 60). When Pink describes how the business operating system and finds all the motivation is based “around extrinsic motivators, around carrots and sticks” (Pink 5:36). This is a metaphor between extrinsic motivators and carrots and sticks. Sticks prod people to do actions as would a threat, while carrots entice people to do an action for the carrot as a reward would do. Both threats and rewards are extrinsic motivators, and this comparison is expressing how basic an extrinsic motivator is.
A generative analogy is a metaphor that allows the reader to gain a much deeper understanding of the comparison (Heath 60-61). In Pink’s text, he describes management as a “television set” (Pink 13:09). By using this metaphor to compare management to a television set, Pink is able to have the audience draw conclusions on the many similarities between the two on what they are composed of and their role in the grand scheme (i.e. the parts of the television set and how they can be compared to the roles in management) while using fewer words. Since Pink’s text satisfied more than one Compact strategy,