If the company researched which type of toys are more acceptable in the China community, then maybe that would have prevented such a negative product approval. I also believe because Barbie is advertised as the “it girl” that only has one main look distracted the girls from wanting a doll that was a representation of someone in their culture. If Barbie was marketed other than just a white woman on television, then they would have been more open to accepting Barbie. For example, when Bratz launched there were four girls of four different backgrounds. Girls grew up wanting the doll that resembled and represented their culture. If Barbie was more diverse in their mainstream marketing, it would have been a better success in China. A great way for Barbie to have introduced the product in China would have been to complete a test run just how TiVo introduced their test product in
If the company researched which type of toys are more acceptable in the China community, then maybe that would have prevented such a negative product approval. I also believe because Barbie is advertised as the “it girl” that only has one main look distracted the girls from wanting a doll that was a representation of someone in their culture. If Barbie was marketed other than just a white woman on television, then they would have been more open to accepting Barbie. For example, when Bratz launched there were four girls of four different backgrounds. Girls grew up wanting the doll that resembled and represented their culture. If Barbie was more diverse in their mainstream marketing, it would have been a better success in China. A great way for Barbie to have introduced the product in China would have been to complete a test run just how TiVo introduced their test product in